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TradeCraft

Capability Statement

TradeCraft is a full-service advertising and communications firm delivering mission-ready, human-centered solutions across digital, creative, and strategic communication needs. Our curated team specializes in customer and user experience design, information architecture, Section 508–compliant development, and content creation that aligns with SEO and GEO best practices.

We support government partners with intuitive, accessible, and results-driven communications delivered across digital platforms, print, media, and public engagement channels.

Primary NAICS & PSC Codes

  • 5418 Advertising, Public Relations & Related Services
  • 518-210Web Hosting
  • 541-430Graphic Design Services
  • 541-511Customer Computer Programming / Webpage Design Services
  • 541-613 Marketing Consulting
  • 541-810Advertising Agency
  • 541-820Public Relations Firm
  • 541-830Media Buying
  • 541-870 Advertising Material Distribution
  • 541-890Other Advertising Services
  • 9BKS3 CAGE Code

Contact Information

  • Workarea Worldwide
  • SocioeconomicWoman-Owned Small Business

Core Competencies

Digital Experience & Technology

  • User Experience (UX) Design
  • Human-Centered Design
  • Information Architecture (IA)
  • Website Design, Development & Hosting
  • Mobile App Development
  • Section 508 Accessibility Compliance
  • Alt Text Creation & Accessible Content Standards
  • SEO & GEO Best Practices

Strategic Communications

  • Advertising Strategy & Integrated Campaigns
  • Public Relations & Media Outreach
  • Social Media Management
  • Content Creation & Copywriting
  • Digital Media Production
  • Event Planning & Communications Support

Creative & Production Services

  • Graphic Design & Visual Branding
  • Print Production Management
  • Media Planning & Buying
  • AdWords, PPC, Display Advertising
  • Direct Mail, Outdoor, Radio & TV Production

Differentiatiors

  • Woman-Owned Small Business 
  • Full in-house creative, digital, and UX capability
  • Proven expertise in accessibility, Section 508 compliance, and alt-text standards
  • Deep understanding of customer experience needs and behavior-driven design
  • Award-winning creative and communications team
  • Flexible project management structure that adapts to diverse federal requirements
  • All services fulfilled in the USA
  • Credit cards accepted

Past Performance

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Rackspace Data Center Mobile App

Value: $18,000
Date: 05/2016 | Location: San Antonio, TX

Details: The mobile app that was developed served as an interactive self-guided tour of their datacenters, server facilities and global headquarters using virtual reality and a custom VR headset.

Briscoe Western Art Muesuem

Value: $125,000
Date: 02/2018 | Location: San Antonio, TX
Details: Served as Agency of Record for one of the country’s largest western art museums. Deliverables included all media planning and buying, PR services, graphic design and website support as well as creative campaign development and promotional materials.

Brake Check

Value: $8,500
Date: 04/2019 | Location: San Antonio, TX
Details: Developed a promotion to facilitate and support philanthropic efforts that culminated with a large community giveaway. Included graphic design, PR, social media management as well as earned and paid media.