Search Engine Marketing (SEM)

Built for Visibility. Fine-tuned for Performance.

Great search marketing is about more than showing up—it’s about showing up for the right people, at the right time, with the right message. At TradeCraft, we manage SEM campaigns with precision, using data-driven strategy and high-converting creative to maximize your return on ad spend.
Whether you’re targeting B2B decision-makers or consumer audiences, we build campaigns that align with your business goals and evolve with your market. From keyword research and ad copy to landing page strategy and real-time optimization, our approach is focused on generating quality traffic—and turning it into measurable growth.

How We Turn Search Into Sales

  • Intent-Led StrategyKeyword planning built around user intent, not just volume.
  • Smart SegmentationAudiences segmented by behavior, location, and stage in the funnel.
  • Compelling Ad CreativeHeadlines and descriptions designed to drive clicks and conversions.
  • High-Performance TargetingB2B and B2C campaigns tailored to each buyer journey.
  • Ongoing A/B TestingConstant optimization of ads, audiences, and offers.
  • Conversion Tracking SetupGA4, Tag Manager, and Ads all working in sync.
  • Custom ReportingTransparent insights, tailored to your KPIs and business priorities.
  • Full-Funnel StrategyFrom awareness to action, we manage the full search journey.