Reaching a high-income audience requires more than beautiful branding—it demands precision. With a niche market and high expectations, TradeCraft developed a multi-channel strategy designed to deliver results. Through a refined mix of media planning, creative, digital, social, and broadcast, the campaign positioned The Peninsula as the premier destination for waterfront living. The message was clear: exclusivity starts here.

The result? A sold-out, million-dollar lakefront community—in record time.